Blues Deceive Taco-Loving Fans

By Brad Lee
It's not quite 35-cent tacos, but it's something to cheer for.  We didn't read the fine print, apparently.
The Blues announced today that Taco Bell has finally relented to a taco promotion it will give away/sell tacos linked to the Blues scoring five goals in a game. The upside: Blues net five, you get a free taco. The downside: You have to have a ticket stub. And it's only between 11 a.m. and 2 p.m. And you only get one. OK, there's a lot of downside. EDIT: And apparently it's not Taco Bell tacos...they're ScotTrade Center tacos...only served AT ScotTrade. So if you don't work downtown, don't bother making the trip for one free taco and then 99-cent tacos thereafter. Sorry for the confusion.
In the good old days, when the Blues scored a fourth goal, chants of "Let's Go Blues!" were replaced with "We Want Tacos!" throughout the DrinkScotch Center. And fairly often, the Blues worked like mad to score that fifth goal and scored for everyone in the St. Louis area 35-cent tacos the next day. After games, players like Keith Tkachuk (who probably enjoyed as many crunchy tacos as any fan in those days) talked about the motivation of coming through for the fans and provide them with a cheap lunch the next day.
Even non-hockey fans knew to ask their puck-loving coworkers if the Blues had unlocked the door to crunchy nirvana. Or they could pass by a Taco Bell and see the drive-thru line backed up out into the street. Taco Bells were swamped with business the next day. Apparently too swamped. It's been reported that promotion got so out of hand that Taco Bell workers would call in sick the morning after five-goal games not wanting to witness the carnage that ocurrs when you sell several thousand more crunchy tacos than normal.  After the lockout, the Taco Ticker in the mezzanine above the Top Shelf was covered and chants of "We Want Tacos!" were met with regularly priced Mexican goodness the following day.
While a free taco with a ticket stub is better than nothing, we'll still miss pulling up to the drive thru and ordering 10 tacos and getting a fair amount of change back from a $5 bill. And don't think for a second that the Blues won't be thinking about delivering on the taco promise come Tuesday night vs. Detroit (we'd even try a 35-cent squid taco).
EDIT: Obviously, we have poor reading comprehension. Taco Bell apparently didn't want any part of the Blues and giving discounts or free tacos. So the Blues did whatever it takes...to come up with the worst promotion. Ever.
Here's a suggestion, Blues franchise: Fix the fucking power play. Then we'll talk about what's for lunch tomorrow. And it certainly won't be ScotTrade Center tacos. We'd rather have Little Caesar's (for the record we WILL NOT eat Little Caesar's). At least they didn't do something stupid like raise beer prices. Hey wait a second...
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this is almost as bad as that fake gimmick media blitz with the fake fan passing out tacos last year in st. louis. for christ sake if your job is to make tacos then make some goddamn tacos or go work some where else. tacobell is stupid. what if per se they actually had a real lunch rush? what then out of fear of actually having to earn your keep you have to work hard? god forbid. hell, after my fifth mission of the day last year on a cold november night where it wouldn’t stop raining, i thought to myself, i just won’t show up to work tommorrow i’ll call in sick. and then i remembered, i’d still be in iraq. poor taco makers. it must be so hard to be able to just walk out of a job with things are going bad.
by Chris D on Nov 8, 2007 3:58 PM CST reply actions
There’s even more downside than you listed. You have to go to the DrinkScotch Center to get your free taco so unless you work downtown, you’re probably screwed.
Also, it doesn’t say anywhere that this is a Taco Bell promotion so the Blues are probably making these tacos themselves. OK, the fact that these aren’t Taco Bell tacos probably doesn’t count as a downside, but the quality of the tacos the Blues will be putting out there for free remains to be seen too.
by BlueNoteExpress on Nov 8, 2007 4:39 PM CST reply actions
Yeah, I just got the impact. We’ll be editing this shortly. Crock. Of. Shit.
by Brad Lee on Nov 8, 2007 4:42 PM CST reply actions
What hasn’t been mentioned is Dave Checketts and Company didn’t have to do anything at all. They could have all just said “Hey, that’s a cute chant” and left it at that, but being an owner that gives a darn about something other than the bottom line.
Yes I will never get to take advantage of it, because i am 2 hours away but it is a great gesture none the less. As far as who is providing the tacos, just my guess is they will be made by food services as Scotttrade since it is owned in house. I maybe wrong but it is just my guess.
I just feel just because it isn’t exactly what you wanted, there isn’t a reason to complain. I am just happy to have the owner we do. If the Lauries were still in charge I couldn’t imagine what a mess we would have now
by DocNoyes on Nov 9, 2007 9:31 AM CST reply actions
Doc,
I see where you’re coming from. Granted, we are bitching about a gesture from the ownership that wouldn’t have been extended under the old ownership. And don’t get me wrong, we’re on board with Checketts and Co. We’ve given them a lot of praise when they deserve it. But this move is second-rate at best. I would much more prefer them doing nothing at all than this promotion. And I’ll admit, the headline and some of the wording was influenced by my misunderstanding the promotion.
But honestly, how many people with tickets work downtown or will be able to drive down there? How campy is it going to look when just a trickle of fans possibly come down for their tacos? Part of what I wrote in the post talked about how the old promotion reached out to non-diehard fans and put the Blues into everyday conversation. This only reaches out to the diehards. Trust me, the diehards are happy, and hungry—for a good rest of the season.
To grow the fan base and keep the team viable and successful in St. Louis, they need to be more in the general public eye and this doesn’t do it.
by Brad Lee on Nov 9, 2007 10:35 AM CST reply actions
I’d be really interested to learn just how many people take advantage of this the next time the Blues score five. I can see the turnout being so low that this gets scraped pretty quick.
by Pagan on Nov 9, 2007 4:03 PM CST reply actions
Let’s see them actually score five goals once before we start worrying about the impact. Taco Bell workers might have had little to fear.
by LeNoceur on Nov 13, 2007 12:23 PM CST reply actions

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