Goal Song Poll = Cheap Marketing Ploy

by Brad Lee on Sep 4, 2007 11:29 AM CDT

By Brad Lee

Go to theÂ Blues' WebÂ siteÂ and see what they've done with with the results of the "fan poll" where they asked if the team should change the song played inside the DrinkScotch Center after the Blues score a goal. Along with a video that launches automatically, they hit you up with this:

More than 8,000 fans responded to our poll and voted to keep our traditional goal song, 'The Blues Go Marchin In'. Every time the Blues score, 'The Blues Go Marchin In' will rock the Scottrade Center.

Seats in the Scottrade Center are filling up quickly, so get your tickets today. Call 622-BLUEÂ to learn about our full and partial season ticket plans. Thank you for voting, and LETS GO BLUES!

Did anyone vote for the "new" song? AndÂ we're confused. Were there 8,000 total votesÂ or did theÂ votes for the traditional song total 8,000? Also, this thing has poorÂ punctuation not evident on the rest of the Blues'Â Web site,Â also a good clue that this was put together by the sales department and not the editorial side of the Blues organization.

You see what they did here?Â As we wrote before, this thing was just a gimmick to perpetuate the idea that this regime is more plugged into the fans and wants to cater to what the ticket-buying public wants. The team knew hardly anyone would vote for that horrendous new song. They knew they could get people to vote and come back to the siteÂ to see how the poll turned out. And then they took that opportunity to trumpet how they listen to the little guy...and then offer to sell you some season tickets.

For the record, we don't begrudge the team trying to sell more tickets. A crowded arena is better for the team, game atmosphere and for underground fan-run publications sold outside. We also think this ownership group and team management are building a team the right way and are better connected to the fanÂ base. We get it. We just want the Blues to stopÂ insulting our intelligence with half-baked PR schemes.

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Comments

I think you’re dead-on with the assessment that this is a set-up.

I also think the vast majority of Blues Nation (or whatever the hell we should be calling ourselves) is just happy to have the appearance of having a vote.

As you mentioned, we’re all for the Blues and their attempts to win back fans. I just wish that it was being done in a more forthright and less smarmy way. The goofy ‘romantic’ ads about wanting us back and fake polls make me want to take a shower.

We don’t need to be tricked because, you see, we already LIKE the Blues. Just show us the on-ice results of all the hard work over the last two years and we’ll come back.

Get a bunch of wins early and we’ll even be able to convince our friends to come back, too.

No need for a phony vote.

by gallagher on Sep 4, 2007 5:04 PM CDT reply actions

I’m just worried that after last night’s Cardinals win with the random squirrel running around the outfield, Blues management will be in the market for a rally animal. Note to the marketing department, squirrels don’t do well on ice, even if you can find a jersey and skates in their size.

by Jessica on Sep 5, 2007 9:15 AM CDT reply actions

Maybe if the Blues go the squirrel route, they could get that one that can waterski. I say they slap some ice skates and a jersey on the little guy, give him a tiny little shovel, and then send the Ice Sluts packing.