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I've Fallen For A Gimmick.

[This article originally appeared in the Jan. 3 issue of St. Louis Game Time.]

Call me a believer. An apologist. A Kool-Aid drinker, even. No, I'm not about to try to convince you that the Blues are about to make their run for the playoffs; I'm about to admit that one of Gary Bettman's gimmicks worked on me.

And while I was never someone who came out wailing and crying about the destruction of the game and the tearing of the very fiber of the historic tapestry that is hockey history, but I wasn't exactly excited about the introduction of the shootout, either.

Bettman_gary2a_medium

I can't believe I fell for one of the evil elf's tricks.

Star-divide

Coming out of the lockout, the NHL decided to introduce the tie-breaker format of 4-on-4 sudden death followed by the shootout. A lot of hockey fans, not to mention the coaches and players, were against it from the start. To me, it was obvious that the NHL was making yet another decision aimed at non-hockey fans. The more-exciting finish was a way to avoid teams playing for the shared point and to avoid the soccer-style no-payoff tie was intended to bring in a wider (read: American) audience.

I have a friend that always says that Americans don't like ties. I have come to believe that he's right. We all want to see one team win and one team lose. The shootout addresses that need for a winner.

Not too long ago I was talking to a buddy about the NHL in general and he told me a story about his son. The father had to leave for a meeting, but as he was getting ready to go, his kid asked him if any hockey games were going to go to shootout that night. Being a Center Ice subscriber, he grabbed the remote and started skipping through all of the games that were in progress. He wound up finding only one game that was tied in the third period, so he told his kid, "This is the only one that has a chance. Watch this one." He then made a mistake when he said, "Send me a text to let me know how it goes."

About 20 minutes later he had received his 100th text about the game, overtime and shootout.

"I had to put my phone on Silent mode," he told me, "He was disrupting my meeting."

And the funny thing about it? The two teams playing that the kid was so excited about were two random teams that he couldn't care less about.

But the shootout has that effect on people. Even me. As I was working on the paper last night I found myself doing the exact same thing as my buddy's eight-year-old; flipping channels looking for a tie game late in the third period. I found the Thrashers/Canucks game all tied at three. I put the remote down and ended up seeing a wide-open overtime and an extra-frames shootout. It was pretty exciting and was exactly what I was looking to find.

And while I'll tell people, when trying to explain my hockey mania, that I will watch a random NHL game between two teams that I don't really care about, I really don't mean any two random teams. Because I have zero interest in watching Atlanta's team (they seem really boring to me, Ilya Kovalchuk seems to always be ‘in a funk' and their jerseys give me seizures) and just about the same amount of interest in watching the Canucks (those twins give me the creeps, just like the twins from ‘The Shining.' Just wait until they're joined by the big-headed Frankenstein that is Mats Sundin. Yikes.).

But last night I watched them. The gimmick has worked.

There are still fans that say they hate the shootout and that it's a stupid way to end a hockey game. They say that it turns a great team effort into an individual skills competition. That a sub-par team can win a game just by having a trick-shot shooter in their lineup. Some of that is true, I guess. But much like what Kelly Chase says after a hockey fight, I feel about the shootout: no one leaves when it's going on.

The game against the Blackhawks back in October the teams went to a shootout. I had Son of GT with me that night and with a packed house and a shootout on the ice, not only was everyone standing, I had to hold my son up so he could see the action. When TJ Oshie beat Nikolai Khabibulin for the game winner, the place came unglued. Not only was everyone jumping up and down and high-fiving complete strangers, but I may have actually suffered some hearing loss on the left side from my kid. 

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It might have started off as a gimmick, but this one works.

-Sean "technically, playing a game on ice is kind of a gimmick" Gallagher

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Comments

Display:

Hmm,

After careful deliberation, I’d have to say “yes” and “yes.” While I don’t go out looking for games that end in shootouts, I do love a winner, no matter how they come about it…unless it’s by some faggot-ass pussy from Detroit running our goaltender while scoring. Ahem, back on task, the shootout has definitely grown on me. Although I still cringe whenever it goes to the shootout, I think that is more due to the fact that I hate the added stress of waiting for the shootout to run its course. But yea…don’t think I wasn’t waking the fucking neighbors when the Teej faked Kuh-bib-u-lin out of his shorts. Oh, and I don’t care what the pronunciation is supposed to be. He’s Kuh-bib-u-lin to me.

by Dan. on Jan 4, 2009 7:22 PM CST reply actions  

an easier way to remmember it’s pronounced, like “hobby-boo-lynn”

by Dooks on Jan 5, 2009 10:58 AM CST up reply actions  

Oh

I know how it’s supposed to be pronounced Dooks, but Fuck him, Chicago, AND Detroit! :)

by Dan. on Jan 5, 2009 5:55 PM CST up reply actions  

I've never had a problem with the 4-on-4 or the shootout.

But then again, I’m not a full-fledged purist.

If we could only combine THIS stuff with the old “rock ’em sock ’em” mentality from the old days . . . hockey would be damn-near perfect. Teams policing themselves and each other, wide open rinks, the talentless sit on the sideline . . . it’s Andy Murray’s NIGHTMARE! But if you think it wouldn’t work, then you’re dumber than I thought you were.

"I went to a fight the other night, and a hockey game broke out." - Rodney Dangerfield

by Donut King on Jan 4, 2009 10:58 PM CST reply actions  

I too think that the shootout is exciting, and I’m O.K. with it deciding Regular Season games. Let’s just hope they don’t add it to the Playoffs.

Example: Canada-Russia in the WJC semis a couple of days ago. First they had a short overtime and then straight to the shootout. I mean, it’s a game deciding who gets to play for the gold medal and it ends with a shootout. To me, that’s just too cruel for the losing team.

by Marcus E Pettersson on Jan 5, 2009 7:21 AM CST reply actions  

I’ll admit it…at first, I hated the idea of games being decided by a shootout. I changed my mind during the course of last season because I realized it was exciting, and it was arguably a hell of a lot better than a tie.

I was also watching that CHI v. STL shootout with two of my friends who had never even seen a hockey game (one of them was from Hong Kong). They both loved Oshie’s goal at the end, and it was clear to me then that the shootout works and can bring in new fans.

Keep it out of the playoffs, because five and six overtime periods are an even bigger gimmick that attracts fans and attention.

by Awfrick on Jan 5, 2009 8:59 AM CST reply actions  

Anybody else

find it appropriate that it looks like Bettman is giving himself a dirty sanchez?

by Dan. on Jan 5, 2009 10:11 AM CST reply actions  

Bettman (thinking): I’ve just given all true fans of this great sport another proctological exam. Ah, life is good. But what does it smell like? Mmmmm …. elderberries.

by Pagan on Jan 5, 2009 7:22 PM CST up reply actions  

Could be better ways...

But sadly you are correct. Everyone gets excited. I liked the shootout at first and now it’s just silly to me. Plus because the games now are three pointers and tie in the third the teams play it safe.

I might be less inclined to hate the shootout and the overtime system(I do like four on four and wish it lasted ten minutes at least), if regulation wins had more value.

Also if the stupid media stopped pushing these .500 clubs when they fail to count the overtime and shootout losses. To me it’s a win or a loss. I like losses that get you points more of course but you’ll notice, any team that has a true above five-hundred record usually is in a play off spot.

But your contention is correct. As a fan of Italian soccer let me tell you how much it sucks to have big games decided by shoootouts. After ninety minutes of regulation play, not counting injury time, and then a couple of short over time halves the World Cup games and semi-finals then are decided by shootouts. Three times I watched Italy fail and once win. But the win still felt cheap. Thankfully the NHL has yet to do this in the playoffs but they keep making suggestions they might, that overtime games can last too long.

Let me tell you there is nothing more exciting than reaching the third period of an overtime game. The players are more and more tired. The build up grows and grows as more time passes the realization is—it must end sooner. A team can dominate in the overtime and make one bad play, have a bad bounce and the other team is off on a breakaway or throwing a random shot and scores. Remember Yzerman?

While the gimmick works and I’d rather have fans excited by the mini-skills competition than two talentless ass holes throwing punches, the system needs to be fixed.

The NHL should also expand a few teams and split the league down. The teams that suck every year should then be regulated to the B-league and the top B-league teams to the A-league. It’d force teams to remain competitive. Just my humble opinion.

by Henry Miller's Used Penis on Jan 5, 2009 12:09 PM CST reply actions  

And while I’ll tell people, when trying to explain my hockey mania, that I will watch a random NHL game between two teams that I don’t really care about, I really don’t mean any two random teams. Because I have zero interest in watching Atlanta’s team (they seem really boring to me, Ilya Kovalchuk seems to always be ‘in a funk’ and their jerseys give me seizures) and just about the same amount of interest in watching the Canucks (those twins give me the creeps, just like the twins from ‘The Shining.’ Just wait until they’re joined by the big-headed Frankenstein that is Mats Sundin. Yikes.).

That’s a fairly fair assessment of the Thrashers and the whole deal down here, but I admit that as someone who usually hates the SO, the one at the game on Friday was fun. The upshot of it is, I got an extra 20 minutes of hockey for free.

The added upshot is that being at a Thrashers game, I got to see it from the front row because no one cares enough to actually buy those seats.

I had an issue with the Canada/Russia WJ game being decided with a shootout… you’re playing for a medal. How can you decide that with a skills competition? Yeah, it was exciting and cool and fun and stuff, but is that really legit?

Just because I don't care doesn't mean I don't understand. --Homer Simpson

by hildymac on Jan 5, 2009 4:37 PM CST reply actions  

I, curmudgeon, fear change

I still don’t like the shootout, but I’ve acquiesced because of the viagerrific effect it has on people — that story about your friend’s son is a perfect example. I just wish they’d tweak the points so a shootout didn’t mean a two-point game’s now worth three points. (Make regulation wins 3 points if they have to — as long as we’re tweaking things, let’s get it right once and move on to other things like lowering the price of beer.)

As I was working on the paper last night I found myself doing the exact same thing as my buddy’s eight-year-old; flipping channels looking for a tie game late in the third period.

That’s exactly how I am during the playoffs: flipping around for potential OT games. The shootout just doesn’t touch me that same way; always makes me feel like I’m watching roller hockey, which makes me feel dirty (not in a good way).

Lighthouse Hockey: an SB Nation New York Islanders blog with hip issues.

by Dominik on Jan 6, 2009 11:42 AM CST reply actions  


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