"Control" is an operative word in this agreement between SB Nation and the NHL. Only select stories are being linked on NHL.com, and anything that might resemble a cheap shot at League personnel or officials likely won't make the cut.

"My main goal is it to become a platform for people to talk about everything hockey," Mika said. "Just because it might be something we don't agree with doesn't mean it can't be discussed. There's parts of this game that are controversial, and that you can talk about. And then there's taking pot shots at the League, which we're not cool with. We're not giving bloggers access to NHL.com to take down Brian Burke."

That said, SB Nation's blogs don't typically traffic in the lewd and crude.

" Their network of bloggers aren't rogues. They know how to write," said Mika.

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cold: For some reason, I doubt too much STLGT content is going to end up on NHL.com..