New St. Louis Blues Commercial Has Odd Approach
Hey, August is almost over! Single game tickets are on sale, Fanfest and the opening of training camp are a few weeks away. It's a little colder at night. The summer that would never end is almost over. Let's figure out where we are on the Blues' schedule for the offseason.
Draft: Pick a young defenseman in the first round. CHECK.
Fee agency: Get a backup goaltender and some guys for depth in Peoria. CHECK and CHECK.
Rest of summer: Keep guys out of trouble and away from golf carts. CHECK (so far).
TV commercial: Debut something that's not a bad idea but maybe misses the mark. Unfortunately, CHECK.
Let's break down the text from Blues team president and soon to be Hockey HOFer John Davidson:
My mission when I came here was to win the Stanley Cup.
Sure, that's fine to say now. But I think your immediate mission when you were hired in the spring of 2006 was to get this team out of the basement, rebuild the talent base and give the franchise a few shreds of hope. To that sir, mission accomplished. Of course the war to build a team that wins in the playoffs is still being waged.
But we were missing a lot of pieces of the puzzle.
Wait, you mean Radek Dvorak wasn't a piece? And neither was Peter Sejna? Shocking. That first full year under Davidson these guys suited up: Ville Nieminen, Petr Cajanek, Glen Metropolit, Mike Glumac and Jamie Rivers. Totally agree, they were missing a shit ton of pieces.
We needed veteran leaders and young talent. We needed strong goaltending. We needed excitement. And we needed star power.
Interesting. Kind of describes the optimal team, what you strive to build in the offseason. But I'm not sure if this current squad getting ready for training camp has all of those ingredients.
We've got all of these pieces.
Wow. Hey JD, way to set expectations at a reasonable level. I know making that incredible run in the spring and making the playoffs for the first time since Bill Laurie cared about the Blues was thrilling. But to say you have all the groceries you listed in your recipe is a little much.
You could argue that there are no new veterans on the team, but they've subtracted some with the jettisoning of Jay McKee and Manny Legace. Young talent, they've got it. And then some. Chris Mason was a helluva goaltender since the beginning of February. Can he reproduce that over a full season and into the playoffs, we'll see. Excitement? Link that to the young talent. But star power? Sure T.J. Oshie is making waves outside of St. Louis. And the U.S. Olympic team is noticing David Backes well after we did. For a team that did very little in the offseason to improve other than a backup goaltender and a few players getting healthy after injuries, it's hard to believe management is saying they have all the pieces of the puzzle.
This is a team that is coming out of a transition, dumping the old and growing with the new. They showed how dangerous they can be while at the same time illustrating the young players need to grow and mature. Getting mentioned in the discussion about Stanley Cup contenders is coming, but I don't think it's started yet.
And basically saying this is the team you've been planning for while the Western Conference remains so competitive is a dangerous sales pitch to a still fickle fanbase during an uncertain economy.
Now the last piece of the puzzle is you. Be a part of it now.
No, a defenseman who can play the point on the power play and lead the breakout is still a piece I think they're looking for (besides Erik Johnson).
I don't have thin skin, but doesn't that ignore all the people who stuck with the team during the last place finish, the seasons without playoffs and the ones already in the building as this team came together? I know the diehard fans get get taken for granted, but I'd like to think I'm a bigger piece of the puzzle than some new customer looking to find a winner to hang on to.
Eh. It's better than that damn Blue Revolution crap they shoved down our throats three years ago. Oh Mr. Pencil Thin Beard who was the leader of the fake Blue Revolution, where have you gone? And the owner and players aren't begging fans to come back like two years ago. So I guess that means this is an improvement, right?
Tell me what you think down below.
And yes it's a sign that nothing is going on right now when I break a commercial down line by line.
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32 comments
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Comments
If JD REALLY wanted to piss you off . . .
he would’ve sent Louie to your door.
One day, David Backes and Albert Pujols will combine forces to become the most awesome piece of violent force known to man.
by Donut King on Aug 27, 2009 10:15 AM CDT reply actions 0 recs
Louie was on my campus today.
I thought about going for his head, but then the little Blues tent wouldn’t have littered me with free keychains and t-shirts.
by Poor College Student on Aug 27, 2009 1:03 PM CDT up reply actions 0 recs
Sell out. :p
How old would you be if you didn't know how old you are? - Satchel Paige
by Dan. on Aug 27, 2009 10:45 PM CDT up reply actions 0 recs
How did Louie’s big furry blue ass taste while you were kissing it, keychain/t-shirt ho?!?
Let's go Blues!!!
by Milo. on Aug 27, 2009 10:52 PM CDT via mobile up reply actions 0 recs
on a much more interesting note
my fiancee is going into labor…why am I on a blog saying this? because i consider everyone someone i can talk to sucka’s and its my first kid and its a boy
Pujols takes out "I" in BIG and "A" in MAC, previously considered to be an unyielding, consonant threat
by DESTROYER on Aug 27, 2009 10:22 AM CDT reply actions 0 recs
Congrats Destroyer.
I hope all goes well and quickly.
Advice, don’t look at the monitor and say that was a big one. She knows
by luvhockey on Aug 27, 2009 4:05 PM CDT up reply actions 0 recs
lol
she had a c section, little Avery Shea is 8lbs 6.5 oz 19 inches, a very long day, very proud grandparents and a very proud father and mother thanks for your support guys
Pujols takes out "I" in BIG and "A" in MAC, previously considered to be an unyielding, consonant threat
by DESTROYER on Aug 27, 2009 10:14 PM CDT up reply actions 0 recs
Congrats on your newborn
Git him a stick so he can bang on the crib to simulate the sin bin.
Dum spiramus tuebimur
by spectr17 on Aug 29, 2009 1:58 AM CDT up reply actions 0 recs
3 things to teach your first son

A strong anvil fears no hammer
by Childhood Trauma on Aug 27, 2009 4:36 PM CDT up reply actions 0 recs
What’s the link for purchase?!?
Let's go Blues!!!
by Milo. on Aug 27, 2009 5:19 PM CDT via mobile up reply actions 0 recs
http://clothing.cafepress.com/item/3-steps-infant-creeper/8056532
A strong anvil fears no hammer
by Childhood Trauma on Aug 27, 2009 8:09 PM CDT up reply actions 0 recs
Sweet.
Thanks, Bro.
Let's go Blues!!!
by Milo. on Aug 27, 2009 10:35 PM CDT via mobile up reply actions 0 recs
Man,
we didn’t have kewl shit to wear like that when I was a kidlet, we just crawled around in our dayum diapers.
Dum spiramus tuebimur
by spectr17 on Aug 29, 2009 2:04 AM CDT up reply actions 0 recs
Is that a violin?
Let's go Blues!!!
by Milo. on Aug 29, 2009 7:51 AM CDT via mobile up reply actions 0 recs
Congrats!
Do you already have the Blues onesie ready to go?
Reporter: There`s a "stamp out the Beatles movement" underway in Detroit. What are you going to do about it?
Paul McCartney: We`re going to start a campaign to stamp out Detroit.
by hildymac on Aug 27, 2009 8:34 PM CDT up reply actions 0 recs
yep
and he has two infant jerseys, one blues, and one avalanche, the latter because my adult league team is the avalanche
Pujols takes out "I" in BIG and "A" in MAC, previously considered to be an unyielding, consonant threat
by DESTROYER on Aug 27, 2009 10:15 PM CDT up reply actions 0 recs
That is one lucky kid.
Sometimes I want one just to dress them in little cute Blues and Cards stuff. Then I remember it’s a person, not an accessory, and the feeling fades. Congrats again! C-section’s the way to go… of course, that’s how I came out because I was stuck and didn’t want to leave. Guess it was comfortable or something.
Anywho, off to find a Blues jersey for my cat…
Reporter: There`s a "stamp out the Beatles movement" underway in Detroit. What are you going to do about it?
Paul McCartney: We`re going to start a campaign to stamp out Detroit.
by hildymac on Aug 28, 2009 8:11 AM CDT up reply actions 0 recs
pah
ya gotta make money off the cup
can’t look tooo good
look for one of the blues 17 gm’s to do a vegas “scouting trip” just before the season starts…
A strong anvil fears no hammer
by Childhood Trauma on Aug 27, 2009 10:27 AM CDT reply actions 0 recs
It's amazing
how much you notice the absence of a Hull-type guy in the slot and a MacInnis-type guy on the point when you were used to having them.
Those are two huge missing pieces.
St. Louis Blues advertising campaign should be a kid screaming, “Are we there yet? I want to be there!” from the back seat of that one dude’s Bluesmobile.
Let's go Blues!!!
by Milo. on Aug 27, 2009 12:49 PM CDT via mobile reply actions 0 recs
Now there's an idea
If I made the commercial, it would have been Oshie, Berglund, Perron etc. in class sitting at desks while Tkachuk was in front as the teacher. Or something in that vein. Emphasis on: Hey, we’re still learning.
www.stlouisgametime.com
by Brad Lee on Aug 27, 2009 1:46 PM CDT up reply actions 0 recs
how bout a 5 second spot
tj oshie smiles and says “Ladies …” and then the number for tickets.
seriously though the ad struck me as odd, too. its disingenuous to say the blues have all these pieces to the puzzle — surely JD doesn’t mean Paul Kariya is the “star.” the team is still young and still growing. they are not going to win it all this year, but they can make some noise. i think a better commercial would just be the final 10 or so seconds from the playoff clincher with some tagline like you know you want to be a part of this. OR something like hey st. louis, which team made the playoffs last season? wasn’t the cards. wasn’t the rams.
by averagejoe on Aug 27, 2009 2:12 PM CDT up reply actions 0 recs
Curiously enough,
the “star” portion of the action was a blurry heap of action when compared to other clearly visible players for many of the other buzzwords. It is obvious to me that Sandy Vag is NOT considered the star by management.
Let's go Blues!!!
by Milo. on Aug 27, 2009 10:40 PM CDT via mobile up reply actions 0 recs
Maybe it's local star power...
… like they were insinuating that we know who the stars are, and the league hasn’t caught on yet?
Sorry – grasping at straws. I think they were just playing CYA.
Reporter: There`s a "stamp out the Beatles movement" underway in Detroit. What are you going to do about it?
Paul McCartney: We`re going to start a campaign to stamp out Detroit.
by hildymac on Aug 28, 2009 8:12 AM CDT up reply actions 0 recs
and hrkac teaching too.
they can be to be consonant teammates.
A strong anvil fears no hammer
by Childhood Trauma on Aug 27, 2009 2:52 PM CDT up reply actions 0 recs
siigh
no edit features? or am i missing them?
should have said “learning to be consonant teammates”
A strong anvil fears no hammer
by Childhood Trauma on Aug 27, 2009 2:54 PM CDT reply actions 0 recs
I love JD
…so I’m still drinking the coolaid.
I do agree the about disingenuousness and leaving out all the hardcore regulars, but that is kind of the M.O. for most franchises on the rise.
Congrats and good luck DESTROYER!
GO BLUES!!
DROP THE PUCK!!!
by stlhockey on Aug 27, 2009 7:04 PM CDT reply actions 0 recs
Who is the real GM of the Blues????
We NEVER hear a word from Pleau or his 2nd in command heir appearant. Is JD the real GM of the Blues?
by hoozis on Aug 27, 2009 10:40 PM CDT reply actions 0 recs
He's the public face of the front office besides Checketts.
It’s been that way since day one. Part of Davidson’s job is to press the flesh, do interviews, win fans back. I think he’s been successful.
www.stlouisgametime.com
by Brad Lee on Aug 28, 2009 8:57 AM CDT up reply actions 0 recs
the real GM $$$$$
Hey Brad on most teams it sounds like “…and today GM Nappy Bonerpart announced that he is satisfied that his team will be able to challenge in the Western Conference this year (details of the GMs press conference on page 69). He also announced the signing of Frank N. Stein for the coming season”. Pronouncements on player personell are not made by the Director of Fleshpressing. This is NOT to say that I disrespect JD in any way. Maybe Pleau has permantly lost his voice. EH?
by hoozis on Aug 28, 2009 10:48 PM CDT up reply actions 0 recs
Glen Metropolit bashing? Come on, dude got 2 points in the playoffs last year, that’s good enough for a tie for 4th on the blues, and the habs played the same number of games.
by bzgea2 on Aug 28, 2009 3:53 PM CDT reply actions 0 recs

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