Although some might say these cosmetic suggestions are ridiculous, I nevertheless propose the following:
Blues wear white at home for the rest of the year and unveil the new white 3rd sweater at the Columbus game next week. Encourage fans to wear the opposing team's jersey by offering a discount on tickets. Stop the Ameren UE power-play music (loss of revenue made up with new jersey sales)and instead just play "Pop Goes the Weasel" or the Benny Hill theme song instead. Change the hamburger give-away for five goals to a coupon for free Pepto Bismol or Alka Seltzer for every home loss.
Looking to improve the home experience for Blues fans, I am:
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