I know this is how Google makes its money, but they have to start vetting some of the claims made by these companies.  I was wandering through another hockey blog and I got this targeted ad for one of those IQ Test websites.  What's the eyecatch?  "Average Red Wings Fan IQ =114. What's Yours?"  Talk about false advertising.  I also remembered that IQ doesn't necessarily correlate to having good taste, either, but this seems like one of those times that they do relate to each other.  So, come on, Google Advertising, start asking your ad buyers if they really know that average Red Wings fans have an IQ of 114.  Where all that "Don't be evil" crap that your founder keeps preaching?  You're giving those fans false hope, man.  False hope indeed!