For the 2017 NHL Winter Classic, the Blues designed a jersey that very much called to mind the earliest days of the franchise. A lighter shade of blue for the sweater and the Note, some wide striping along the bottom of the jersey and the arms, and a less-deep gold gave the jerseys a classic look that carried over to the newest Adidas alternate jerseys for this season. Both the Winter Classic and now the new alternates are incredibly popular jerseys. You can’t argue with their design.
There’s also no arguing with the fact that alternate jerseys sell. Go to a game and see how many of the old circle and Arch alternate jerseys you see. Check out the number of new alternates. Then do some head-math and realize that the team’ll probably make some bank from the new alternate to the alternate jerseys that they’re unveiling on September 14th.
Yes, that’s right. The Blues will have four jerseys this year.
The team will be rolling out the new ones in a little over a week. It’s not a true alternate jersey; it will only be worn at three home games this season. The dates of those games, which would probably be helpful in figuring out what the jersey’s supposed to commemorate, have not been released.
Short of dressing up like Stanley Cups on skates, the Blues can’t really commemorate their championship season any more than the banner raising could. Instead, there are a few distinct eras that the Blues could bring back.
The late 80s/very early 90s jerseys with the inexplicable red trim (because... Cardinals? Someone in the FO liked red?) were the color scheme in which Bernie Federko ended his time and Brett Hull began his with the team. Could we see a hint of subtle red return?
Then there’s the jersey that saw that subtle strip of red and went “you know what? Fuck it, let’s just run with it.” The mid to late 1990s were the time of some questionable jerseys. Gorton’s Fisherman? Islanders. Wild Wing obliterating the ice? Sure. Teal? My God, so much teal.
If the Blues want to do three ugly jersey nights, here’s where they can start. Sure, I own a home and an away of these and I bet you that most of you do too. Does it mean that we like them as marvels of design? Nah. But they’re fun callbacks to Pronger, Hull, and Shanny, and for many fans this era’s when their fandom blossomed.
Here we see Guy Lapointe sporting the early 1980s MAXIMUM SHOULDER version. Obviously, this jersey set the tone for the shoulder trend that wold come to dominate the entire decade.
“Hey Mark Reeds! What team do you play for?”
“I don’t know! Let me check my jersey real quick!”
I don’t think we’re going back to the mid-80s here, folks.
What say you, fans? Which era would you like to see return, or would you prefer an all-new jersey design with the new commemorative duds?